Today, I share those plus another six to assist you to convert as many of your readers as possible.
Lesson 1: Power up video text
U.K.-based web designer Purple feather created the powerful Change Your Words, Change Your World video. In it, a four-word plea (I’m blind. Please help.) is modified into a nine-word sentence (It’s a gorgeous day and that I can’t see it). The text transformation generates much more compassion. Since its 2010 debut, the video has been viewed over 24.7 million times and received thousands of comments on YouTube.
Lesson 2: Create something that has got to be read
In 2013, the National Agency for the Fight Against Illiteracy in France earned accolades for its print advertising campaign. Viewers had to read the ads to get what they were really about – not only creating awareness of the fight but also demonstrating the particular value of literacy.
Lesson 3: Get to the point
Visual content is a useful vehicle for your messaging. Market Domination Media took a meta approach to explain why infographics work by creating an infographic. Note that the text is minimal and gets straight to the point, stressing facts over long descriptions.
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